Marketing for tour operators, led by a tour operator
Tour Boss is a digital marketing agency for tour, charter and adventure operators, specializing in SEO and AI search. We take owners from hoping a booking comes in to a booked calendar they can plan from.
Founded by Drew Sainte Marie, who has spent 26 years on the water.
Why a specialist
Whether your guests board a boat, a helicopter or a 4x4, they do the same thing first. They search, compare, ask AI and book the company they trust.
- Your guests book differently.
- Choosing a sunset charter or a doors-off flight looks nothing like choosing a dentist. We build for how your guests decide.
- Your season sets the calendar.
- Weather, cancellations, slow months and holiday peaks shape your marketing. We plan around them from day one.
- One booking is worth a lot.
- A single trip can be worth hundreds or thousands of dollars. A few more direct bookings a month can change your year.
Why we exist
Too many good operators wake up hoping a booking came in overnight.
Guests now ask Google, ChatGPT and Claude where to book, and get a short list. Booking sites sit on top and take a cut of every guest they send. Most owners are too busy running trips to fix that. So we fix it for them, and they get back to flying, sailing and guiding.
How we work
Foundation first.
We fix the base before we add anything on top. That means your trip pages, the setup behind them and how Google and AI read your business.
AI does the heavy lifting. A person checks every piece.
Our tools research, draft and check much faster than anyone can by hand. A person reviews everything before it goes live.
You always know where you stand.
Every month you get a report with a short video. It shows what moved, what didn't and what comes next.
You own everything we build.
The pages, the content and the setup are yours, whether you stay or not. Your accounts stay in your name.
See how this works for your kind of trip:Boat chartersAerial toursAdventure experiencesSee a real example See plans and pricing
- Gondola Getaway, Long Beach, Gondolier, then manager
- Tahoe Amore, Lake Tahoe, Founder
- Black Swan Gondola, San Diego, Owner
- Tour Boss, Founder
Who runs Tour Boss
Drew Sainte MarieFounder, Tour Boss
I've spent 26 years running guest experiences on the water, 15 of them as an owner. I started as a gondolier at Gondola Getaway in Long Beach and ended up as its manager. Then I founded Tahoe Amore on Lake Tahoe and opened Black Swan Gondola in San Diego. When COVID hit Tahoe, I moved the Tahoe boats to San Diego.
I've run thousands of proposals, plus weddings and ceremonies on the water. I created a holiday lights cruise season in North County San Diego and grew it with the community. I taught myself ads, email, text and search marketing, and paid for each one with my own money.
“I'm doing for other operators what I had to learn to do for myself.”
Black Swan Gondola is my own company, not a client. It has more than 500 guest reviews across Google, TripAdvisor, Yelp and Facebook, nearly all of them five stars.
- Boat charters, aerial tours and adventure
- Based in Austin, TX
- Not affiliated with tourboss.app
- hello@tourboss.ai
Talk to us about your bookings.
Plans from $3,000/mo, 6-month program.
Book a free strategy callThe call is free, with no obligation. You'll leave with your Snapshot whether or not you hire us.