Travel website design for tour operators, built to take bookings
Your site looks dated, or it looks fine and the phone still doesn't ring. The Website Build is a new site for your tour, charter or adventure company. It comes in three sizes, and our pick is the $5,000 Full site. Guests can book from their phone, and Google and AI can tell what you run.
The call is free, with no obligation. You'll leave with your Snapshot, six checks on how guests find you, whether or not you hire us.
- $3,500 to $8,500
- three sizes; our pick is the $5,000 Full site
- 3 to 8 weeks
- depending on the size
- You own it
- domain, hosting and files
- 50% off
- with a 12-month SEO and AI search commitment
Why a good-looking site still doesn't book
Today
A guest finds you on their phone at 9 p.m. They can't find the price. They can't tell which trip is which. They book a marketplace listing with a Book button instead.
Every trip sits on one page and the price is buried. Google and AI can't tell what you run or where.
After the build
Picture the same guest at 9 p.m. Your trip has its own page, with the price and a Book button right there.
Google and AI can tell what you run, where it leaves from and who it's for.
Pick the size of your site
One price per size. No monthly plan needed.
Starter
One or two trips
$3,500one project
- Up to 5 pages
- 2 trip pages
- 3 to 4 weeks
Our pick for most operators
Full site
Three to six trips
$5,000one project
- Up to 10 pages
- Up to 6 trip pages
- 4 to 6 weeks
Three times the trip pages of Starter, for $1,500 more.
Large site
Seven or more trips, or more than one location
$8,500one project
- Up to 20 pages
- Up to 12 trip pages, or a page per location
- 6 to 8 weeks
More than 20 pages? We quote it on the call.
Page counts include your homepage, trip pages, About and contact pages.
Half price with a year of SEO and AI search
Our monthly program gets you found on Google and in AI answers. Commit to 12 months of it. First comes the 6-month program, from $3,000 a month. Then 6 months of Momentum, our upkeep plan, from $1,200 a month. The 12 months are firm.
Then your site is half price:
- Starter
$3,500$1,750 - Full site
$5,000$2,500 - Large site
$8,500$4,250
The call is free, with no obligation. You'll leave with your Snapshot, six checks on how guests find you, whether or not you hire us.
Every size includes
- Copy we write, you approve
- We write every page, and you approve it.
- Built for phones first
- Guests look up trips on their phones, so every page is built for one first.
- Your booking system, built in
- Book buttons or the calendar from the system you already use, such as FareHarbor, Peek, Rezdy or Checkfront. You keep your system.
- Your old addresses kept
- We forward your old page addresses to the new pages, so you keep what Google already knows about you.
- A keyword plan
- Each page is built around the words guests type when they look for your kind of trip.
- Your Google listing, matched
- Your Google Business Profile and your site tell the same story: trips, hours and booking link.
- Labels Google and AI read
- Hidden labels on every page (called schema) tell Google and AI your trips, places and prices. A plain summary file helps AI tools too.
- Tracking
- You see where visitors and bookings come from.
- Speed-tested
- Every page is run through Google's free speed test (PageSpeed Insights) before launch, and we fix what fails.
- A 90-day content plan
- What to publish after launch, so your first articles point guests to your new trip pages.
- 30 days of support
- We stay on after launch and fix problems with what we built.
- You own all of it
- The domain, the hosting account and the site files are in your name. You pay the host directly, often $0 to $20 a month. Hosting isn't in the build price.
How the project runs
Five steps, the same for every size.
We plan the pages
We map what guests search for and plan a page for each main trip.
We write the copy
You read every page and tell us what to change.
We build the site
Built for phones, with your booking system and the labels Google and AI read.
We test it
Speed, links, forms and Book buttons, on a phone, before launch.
You launch
We forward your old addresses, and support starts.
What we need from you
We need access to your domain, Google listing and booking system, plus your best photos. You answer yes or no on the copy. We do the rest.
This site is our work
A page about websites should be judged by the site it sits on. Yours is built on the same code.
- Built ahead of time
- Pages are built before anyone visits, which helps them load quickly.
- Labels on every public page
- Each page publishes its own schema, checked by a script before launch.
- A plain-text copy for AI
- Our service, guide and article pages each have a plain-text version. The site also has an llms.txt file for AI tools.
- A call button on phones
- On small screens, a booking button stays in reach as you scroll.
Website Build or the monthly program
Website Build
A whole new site, one price
Choose it if the site itself is the problem. It looks dated, every trip sits on one page, or guests can't book from a phone.
Book a free strategy callSEO and AI search program
Six months of work to get your current site found on Google and in AI answers
Choose it if your site is sound and guests just can't find you. The program rebuilds your key pages, not the whole site.
See the programQuestions
How much does a website cost for a tour company?
Our Website Build comes in three sizes. Starter is $3,500 (up to 5 pages). Full site is $5,000 (up to 10). Large site is $8,500 (up to 20). Each is one price for one project. Bigger sites are quoted on the call.
How do I get the site for half price?
Commit to 12 months of our SEO and AI search program: the 6-month program, then 6 months of Momentum. The 12 months are firm. Your Website Build is then 50% off: Starter $1,750, Full site $2,500, Large site $4,250.
Do I need a new website for the monthly program?
No. The program rebuilds your homepage, main trip pages, About and contact pages on the site you have. On the call, we tell you if your site needs a rebuild.
Do I need a monthly plan to get a Website Build?
No. The Website Build stands on its own. The monthly program is a separate choice, with plans from $3,000 a month.
Will it work with my booking system?
Yes, if your system offers Book buttons or a calendar for websites. FareHarbor, Peek, Rezdy and Checkfront all do. You keep your system and your account.
Who owns the site and pays for hosting?
You do. Everything is in your name, and you pay the host directly, often $0 to $20 a month. Hosting isn't in the build price.
What do you build it on?
Astro, the same modern code this site runs on.
Who writes the copy?
We do, and you approve every word before anything goes live.
Will a new travel website rank on Google?
No one can promise rankings. We build what Google and AI need to understand you. Google usually takes three to six months to send real traffic to new pages.
Have you built websites for other tour companies?
Not for a client yet. This site is our work, and yours is built on the same code.
What happens after launch?
You get 30 days of support. After that, you can stop there or keep growing with the monthly program.
Find out what's holding your bookings back.
Website Build: $3,500, $5,000 or $8,500, one project.
Book a free strategy call30 minutes. The call is free, with no obligation. You'll leave with your Snapshot whether or not you hire us.