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SEO for tour operators: plans and pricing

For tour, charter and adventure companies with high-ticket trips. A 6-month program, done for you, that makes your company easy for Google and AI assistants to find and recommend.

Plans from $3,000/mo, 6-month program.

Book a free strategy call

The call is free, with no obligation. You'll leave with your Snapshot whether or not you hire us. Your Snapshot is six quick checks on how you show up on Google and in AI answers today.

A tour boat full of guests on open blue water, seen from above

Plans and prices

Tour Boss plans cost $3,000, $4,000 or $5,500 a month for a six-month program.

No setup fee. Billed monthly on the 1st. After month six, stop and keep everything, or continue month to month.

Tour Boss plans compared
What's includedGrowth $3,000/mo The full foundation and steady articles.Authority $4,000/mo Your Business Brain, plus emails that invite past guests back and review requests that go out for you. Includes your Business BrainDominant $5,500/mo Everything in Authority, plus a new trip page every month.
The full foundation, months 1 to 3IncludedIncludedIncluded
Google listing fixed and filled (local SEO), month 1IncludedIncludedIncluded
Trip pages to start234
Articles a month, from month 34812
New trip pages after the foundationWhen the data supports itWhen the data supports itEvery month
Your Business Brain: AI that knows your trips, prices and rulesWhat it does (Business Brain) Not includedIncludedIncluded
Emails that invite past guests back, every 2 weeks, plus quick follow-ups to new leadsNot includedIncludedIncluded
Review requests that go out to your guests for youNot includedIncludedIncluded
Monthly report with a short videoIncludedIncludedIncluded
Check-in callQuarterlyMonthlyMonthly

Growth

$3,000/mo

The full foundation and steady articles.

  • The full foundation, months 1 to 3
  • Google listing fixed and filled (local SEO), month 1
  • Trip pages to start: 2
  • Articles a month, from month 3: 4
  • New trip pages after the foundation: When the data supports it
  • Your Business Brain: AI that knows your trips, prices and rules: not included
  • Emails that invite past guests back, every 2 weeks, plus quick follow-ups to new leads: not included
  • Review requests that go out to your guests for you: not included
  • Monthly report with a short video
  • Check-in call: Quarterly

Includes your Business Brain

Authority

$4,000/mo

Your Business Brain, plus emails that invite past guests back and review requests that go out for you.

  • The full foundation, months 1 to 3
  • Google listing fixed and filled (local SEO), month 1
  • Trip pages to start: 3
  • Articles a month, from month 3: 8
  • New trip pages after the foundation: When the data supports it
  • Your Business Brain: AI that knows your trips, prices and rulesWhat it does (Business Brain)
  • Emails that invite past guests back, every 2 weeks, plus quick follow-ups to new leads
  • Review requests that go out to your guests for you
  • Monthly report with a short video
  • Check-in call: Monthly

Dominant

$5,500/mo

Everything in Authority, plus a new trip page every month.

  • The full foundation, months 1 to 3
  • Google listing fixed and filled (local SEO), month 1
  • Trip pages to start: 4
  • Articles a month, from month 3: 12
  • New trip pages after the foundation: Every month
  • Your Business Brain: AI that knows your trips, prices and rulesWhat it does (Business Brain)
  • Emails that invite past guests back, every 2 weeks, plus quick follow-ups to new leads
  • Review requests that go out to your guests for you
  • Monthly report with a short video
  • Check-in call: Monthly

What these mean

Foundation
Everything we build in months 1 to 3, listed month by month below.
Google listing
Your Google Business Profile, the listing guests see on Google Maps. This is local SEO, and it's in every plan.
Trip page
One page for each tour, charter or flight you sell, with the price, what's included and how to book.
Article
A post that answers a question guests ask before they book, and points to one of your trip pages.
Business Brain
Your business written down the way AI reads it: your trips, prices, rules and how you talk to guests. Paste it into ChatGPT or Claude and it works like it knows you. Yours to keep. Delivered by month 3.
Review requests
A regular, friendly ask for a review, sent to your guests for you. Switched on by month 3.

How the Google listing work goes

Authority and Dominant only: the email service is a small subscription in your name. It's about $20 to $100 a month, on top of your plan. We recommend it and set it up.

Plans from $3,000/mo, 6-month program.

Book a free strategy call

The call is free, with no obligation. You'll leave with your Snapshot whether or not you hire us.

Your Business Brain: AI that knows your business

Every time you open ChatGPT, you start from zero. It doesn't know your trips, your prices or your rules, so it guesses.

Your Business Brain fixes that. We build it from your intake form and everything we learn about your business in months 1 to 3. Paste it into ChatGPT or Claude, and it answers like it works for you.

What owners use it for

  • Answer guest messages in minutes

    "Can we bring our dog?" "Is the 4 pm trip still on?" It drafts the reply with your real policy, in your voice.

  • Send the weather message

    When weather cancels a trip, it drafts the note to your guests with your actual rebooking rules.

  • Quote a group fast

    A wedding party wants a private trip for 14. It drafts the quote with your prices, group limits and what's included.

  • Write trip descriptions and posts

    New sunset trip? It writes the description for your site, your listings and Instagram, with the same price and details everywhere.

  • Follow up with guests who went quiet

    Someone asked about a date and never booked. It drafts a friendly follow-up with the details they asked for.

  • Get new crew up to speed

    A new hire asks it your policies and gets your answers, not a guess.

It drafts. You read it and decide what to send.

Included in Authority and Dominant. Delivered by month 3, and yours to keep.

Book a free strategy call Compare the plans

What every plan gets, month by month

Months 1 to 3 build the foundation. Guests never see it, but Google and AI judge you on it, like the wiring behind the walls.

  1. Month 1

    Kickoff and access. Then we fix what's costing you bookings:

    • How Google and AI read your site: the headings, structure and hidden labels on your current pages, plus anything blocking Google
    • Your Google listing fixed and filled in: every trip, your booking link, photos and hours
    • A price and a book button guests can see and use on their phone
    • Your reviews built into your site and lined up with your Google listing, so they count
    • Tracking, so you see which bookings came from where
    • Your site audit, a competitor check and a plan for how guests search for your trips
    • Your first monthly report, with a short video

    Authority and Dominant: email service set up, past-guest list cleaned and brought in.

  2. By the end of month 2

    Your main trip pages built or rebuilt (2, 3 or 4, by plan), each with its own questions and answers. Homepage, About and contact pages rebuilt. A clear menu, footer and blog section. Pages linked in the right order, so every article leads to a trip page. AI-search setup, so ChatGPT, Claude and Google know what you offer.

    Authority and Dominant: the first past-guest email, then one every 2 weeks; follow-ups to new leads switched on.

  3. By the end of month 3

    Your first articles live (4, 8 or 12 a month, by plan). A 90-day content plan. The last fixes finished. The foundation is complete.

    Authority and Dominant: your Business Brain delivered, and review requests switched on.

  4. Months 4 to 6

    New articles every month. Trip pages keep improving, and on every plan we add the next trip page when the data supports it. Competitor check refreshed. Monthly report and video, with a check of how you show up on Google and in AI answers.

    Authority and Dominant: past-guest emails continue. Dominant: a new trip page every month.

  5. Month 5

    Results meeting: we compare against your before picture and decide what's next together.

Billing, ownership and what we need from you

Billing
The six months are a firm commitment, billed monthly on the 1st, in advance. Work for a month starts when that month is paid. A paid month isn't refunded.
After month six
Stop and keep everything we built, or continue month to month with Momentum.
You own it
The pages, the content and the setup are yours, whether you stay or not. Your accounts stay in your name.
What we need from you
Access to your website and Google listing, a few photos, quick yes or no approvals and the intake form. We do the work.
How to start
Book the free strategy call and get your options in writing. If you say yes, we put it in a written agreement, and month one starts when it's paid.

After six months: Tour Boss Momentum

Month to month. Cancel any time before the next 1st. (With the half-price Website Build deal, the 12 months are firm: the 6-month program, then 6 months of Momentum.) Every size has the same upkeep. We check your site and fix what we find. We check how you show up on Google and in AI answers. We refresh older articles, and you get a monthly report with video.

Steady $1,200/mo
2 new articles a month
Rising $1,800/mo
4 new articles a month
Leading $2,500/mo
8 new articles a month, a new trip page when the data supports it, and quarterly work to get you mentioned on trusted sites

What we can and can't promise

We can't promise a number of leads or bookings, and you should be wary of anyone who does. Here's what we do promise.

The work, done properly and in the right order.
Foundation first, then content built on top of it.
Full transparency.
A report every month, with a short video: what moved, what didn't, what's next.
Straight answers.
If something isn't working, we tell you and adjust.
Realistic timing.
Google usually takes 3 to 6 months to send meaningful traffic to new pages. That's why the foundation comes first.

What's not included

Plans rebuild your main trip pages, homepage, About and contact pages. They don't replace your whole website. A brand-new website is our Website Build, from $3,500 as one project. It's half price if you commit to 12 months: the 6-month program, then 6 months of Momentum.

Ads management, video production and social media are add-ons we take on after the first six months. They are priced on their own. By then they cost less and work better. Ad budgets are never part of our price.

About the Website Build See all ten ways to get bookings, and what each costs

Who it's for

  • Established operators with high-ticket trips: charters, helicopter and aerial tours, multi-day and adventure experiences
  • Bookings have been flat for a year or more, even though guests love you
  • Ready to commit to a six-month program at $3,000 a month or more

See how it works for your kind of trip: Boat chartersAerial toursAdventure experiences

Not a fit if you

  • Sell low-ticket tours, or aren't yet earning enough to fund six months
  • Prefer to do your own marketing for now

Doing your own marketing for now? See what's coming

Pricing questions

How much does SEO cost for a tour company?

Tour Boss plans cost $3,000, $4,000 or $5,500 a month for a six-month program, with no setup fee.

What's included in your SEO services for tour companies?

Every plan starts with the foundation. Month one fixes what's costing you bookings: your site's code, Google listing, book button, reviews and tracking. Months two and three build your main trip pages and your first articles. Then new articles every month, and past-guest emails on Authority and Dominant.

Why a six-month commitment?

The foundation takes about three months to build. Google usually takes three to six months to send real traffic to new pages. Month one is where the fixes land. We meet in month five to look at the real numbers together.

What if I want out?

The six months are a firm commitment, billed monthly. After that you can stop at any time and keep everything we built, or continue month to month. With the half-price Website Build deal, the 12 months are firm.

What do I have to do?

Give us access to your website and Google listing, send a few photos, and give quick yes or no approvals. We do the work.

Do you run ads?

Yes, as an add-on we take on after the first six months. That covers ads, video and social. By then your site can turn clicks into bookings, so they cost less and work better.

Do you guarantee rankings or bookings?

No. No one can promise a number of bookings, and you should be wary of anyone who does. We promise the work, done properly and in the right order, and a monthly report on what moved.

How do you measure results?

Tracking goes in during month one, so we have a before picture. Each month's report shows your traffic and your inquiries. From month four, it also checks how you appear on Google and in AI answers. A short video walks you through it.

Who does the work?

Tour Boss is led by a tour operator. AI does the heavy lifting, and a person checks every piece before it goes live.

How do I start?

Book a free 30-minute strategy call. You'll leave with your Snapshot and clear options. If you say yes, we put it in a written agreement, and month one starts when it's paid.

Start with a free strategy call.

Book a free strategy call

30 minutes. You leave with your Snapshot whether or not you hire us.