Growth
$1,400/mo
Your site keeps growing: 2 new pages a month, trip pages first.
- Site checks and fixes, older pages refreshed, and a monthly report with a short video
- 2 new pages a month, trip pages first
- Quarterly check-in call
Month One: we fix what's costing you bookings.
A 30-day fix of your current site. It ends in a before-and-after report you can see.
Month One
$3,000 one time
$1,500 to start, $1,500 15 days later. No long-term contract.
then optional monthly plans from
$1,400 a month
Month to month.
Book a free strategy call
The call is free, with no obligation. You'll leave with your Snapshot whether or not you hire us. Your Snapshot is six quick checks on how you show up on Google and in AI answers today.
After Month One, pick a monthly plan or stop and keep everything we built.
What Month One fixes
Eight things, done in 30 days. The last is your report.
Search audit and game plan.
We find the words guests type before they book your kind of trip, who is getting those bookings today, and where you show up. You get a written plan, so you know where to put your money next.
Under-the-hood repair.
We fix the code Google and AI read on your current site: page structure, headings, the labels that spell out each trip and its price, broken links, pages Google skips and slow pages. Your report shows each fix, before and after.
Your Google listing, matched to your site.
Your listing and your website should tell guests and Google the same story. Google says complete, accurate listings are more likely to show up in local results. We fill in every trip, your booking link, photos, hours and services, and line them up with your site. If guests never visit you in person, we spend that time on the search pages that bring them instead.
A booking path, installed correctly.
Your site may look ready to take bookings. We test it ourselves on a phone, from search to checkout, and fix where it breaks. Then your price and a Book button go where guests look first, on your homepage and main experience page, using the booking system you already have.
Your main experience page, rebuilt.
The page for your best-selling trip, rewritten and rebuilt: the price, what's included, the questions guests ask, your best reviews and a clear Book button.
Your reviews, put to work.
Screenshots of reviews are pictures. Text on the page is easier for search and AI tools to read and quote, and it sits next to the trip it talks about. We put your best reviews on your site as real text, next to the trips they describe, and line them up with your Google listing. Guests see the proof the moment they land.
See where your next guests come from.
You may be guessing which search, page or listing brings your guests. We set up tracking so you can see it and put your effort where it works. It goes as far as your booking system and Google's tools allow, and some visits will always show as unknown.
Your before-and-after report.
Screenshots of every fix, before and after. How you show up on Google and in AI answers on day 1 and day 30. A video walkthrough. And what comes next.
- What we need from you
- Access to your website, Google listing and booking system, and a yes or no on new wording within two days.
- How the 30 days work
- We agree the exact list of fixes on the free call, before you pay, including anything your website platform won't let us change. The 30 days start when the first half is paid and we have your access. If we're waiting on access or a yes from you, the clock waits too.
- The fine print
- Some website platforms, like Wix and Squarespace, limit what code we can change. We explain which limits apply on the free call, before you pay, and your report lists them. Month One fixes your current site. A brand-new site is the Website Build.
- Who it's for
- Owners who have been open a year or more, run a trip guests love, and take bookings worth enough that a few extra a month would pay for the work. At $500 a booking, six extra bookings bring in $3,000 before your trip costs. We check the fit together on the free call.
After Month One, you choose
Keep growing with a monthly plan, or stop there. Either way, everything we built is yours.
- Keep growing with a monthly plan
- Your first plan month starts on the 1st after Month One is done. Billed on the 1st. Cancel before the next 1st and the plan ends. A paid month isn't refunded.
- Stop after Month One
- Everything we built stays yours: the pages, the content and the setup. Your accounts stay in your name.
By day 30 you'll see every agreed fix live, with before-and-after screenshots. New traffic from Google takes longer.
Plan on 3 to 6 months before new pages bring steady traffic from Google. It can be faster or slower, and no one controls the timing. That's why we never promise bookings by a date. Your Month One report lays out what comes next, so you can decide with the facts.
To start, book the free strategy call. If you say yes, we send a short written agreement for Month One that says what to expect. There's no long-term commitment. Month One is paid in two halves: half to start, and half 15 days later. Month One starts when the first half is paid and we have your access.
Monthly plans, from month two
$1,400, $2,000 or $3,000 a month, month to month.
Every plan has the same upkeep. We check your site and fix what we find. We check how you show up on Google and in AI answers. We refresh older pages. You get a monthly report with a short video.
| What's included | Growth $1,400/mo Your site keeps growing: 2 new pages a month, trip pages first. | Authority $2,000/mo Your site fills out: 4 new pages a month, each also written as posts for Instagram, Facebook, TikTok and your Google listing (16 posts a month). Plus your homepage and About rebuilt, emails that invite past guests back, and your Business Brain. Includes your Business Brain | Dominant $3,000/mo Everything in Authority, with 8 new pages a month instead of 4, each also written as posts for Instagram, Facebook, TikTok and your Google listing (32 posts a month). We also ask trusted sites to mention you each quarter. Includes your Business Brain |
|---|---|---|---|
| New pages a month, in total (trip pages first, then articles that answer what guests ask before booking) | 2 | 4 | 8 |
| Posts a month for Instagram, Facebook, TikTok and your Google listing, written from each new page | Not included | 16 | 32 |
| Your remaining trip pages: built first, inside your new pages each month | Included | Included | Included |
| Homepage and About rebuilt, on top of your new pages | Not included | Month 2 | Month 2 |
| Emails that invite past guests back, every 2 weeks, plus quick follow-ups to new leads | Not included | Included | Included |
| Review requests sent for you | Not included | Included | Included |
| Your Business Brain: AI that knows your trips, prices and rulesWhat it does (Business Brain) | Not included | By month 3 | By month 3 |
| We ask trusted sites to mention you | Not included | Not included | Quarterly |
| Check-in call | Quarterly | Monthly | Monthly |
Authority
Includes your Business Brain
$2,000/mo
Your site fills out: 4 new pages a month, each also written as posts for Instagram, Facebook, TikTok and your Google listing (16 posts a month). Plus your homepage and About rebuilt, emails that invite past guests back, and your Business Brain.
- Site checks and fixes, older pages refreshed, and a monthly report with a short video
- 4 new pages a month, trip pages first
- 16 posts a month for Instagram, Facebook, TikTok and your Google listing, written from each new page
- Homepage and About rebuilt in month 2, on top of your new pages
- Emails that invite past guests back, every 2 weeks, plus quick follow-ups to new leads
- Review requests sent for you
- Your Business Brain, by month 3What it does (Business Brain)
- Monthly check-in call
Dominant
Includes your Business Brain
$3,000/mo
Everything in Authority, with 8 new pages a month instead of 4, each also written as posts for Instagram, Facebook, TikTok and your Google listing (32 posts a month). We also ask trusted sites to mention you each quarter.
- Site checks and fixes, older pages refreshed, and a monthly report with a short video
- 8 new pages a month, trip pages first
- 32 posts a month for Instagram, Facebook, TikTok and your Google listing, written from each new page
- Homepage and About rebuilt in month 2, on top of your new pages
- Emails that invite past guests back, every 2 weeks, plus quick follow-ups to new leads
- Review requests sent for you
- Your Business Brain, by month 3What it does (Business Brain)
- We ask trusted sites to mention you: quarterly
- Monthly check-in call
What these mean
- New page
- A page for one of your trips, or an article that answers a question guests ask before they book and points to one of your trip pages. The number a month is a total: your remaining trip pages come out of it, built first.
- Trip page
- One page for each tour, charter or flight you sell, with the price, what's included and how to book.
- Homepage and About
- Authority and Dominant, in month 2. This work is on top of your new pages.
- Past-guest emails
- A friendly email to guests who already booked, every 2 weeks, plus a quick follow-up to every new lead.
- Review requests
- A regular, friendly ask for a review, sent to your guests for you.
- Business Brain
- Your business written down the way AI reads it: your trips, prices, rules and how you talk to guests. Paste it into ChatGPT or Claude and it works like it knows you. Yours to keep. Delivered by the end of month 3.
Authority and Dominant only: the email service is a small subscription in your name. It's about $20 to $100 a month, on top of your plan. We recommend it and set it up.
$3,000 one time, then optional plans from $1,400 a month.
Book a free strategy callThe call is free, with no obligation. You'll leave with your Snapshot whether or not you hire us.
Included in Authority and Dominant
Your Business Brain: AI that knows your business
ChatGPT doesn't know your trips, your prices or your rules unless you tell it, so it guesses.
Your Business Brain fixes that. We build it from your intake form and everything we learn about your business in your first months. Paste it into ChatGPT or Claude, and it answers like it works for you.
What you can use it for
Answer guest messages in minutes
"Can we bring our dog?" "Is the 4 pm trip still on?" It drafts the reply with your real policy, in your voice.
Send the weather message
When weather cancels a trip, it drafts the note to your guests with your actual rebooking rules.
Quote a group fast
A wedding party wants a private trip for 14. It drafts the quote with your prices, group limits and what's included.
Write trip descriptions and posts
New sunset trip? It writes the description for your site, your listings and Instagram, with the same price and details everywhere.
Follow up with guests who went quiet
Someone asked about a date and never booked. It drafts a friendly follow-up with the details they asked for.
Get new crew up to speed
A new hire asks it your policies and gets your answers, not a guess.
It drafts. You read it and decide what to send.
Included in Authority and Dominant. Delivered by the end of month 3, and yours to keep.
Need a new site?
Month One is built into every Website Build.
Your site launches already fixed. Month One's work happens during the build, and the report comes at launch. If you want a monthly plan, it starts on the 1st after launch. At full price, there's no contract for the build.
Paid half to start and half before your site goes live. Two rounds of changes on the copy and two on the design. Changes after that are quoted before we make them.
Half price comes with a 12-month plan: 12 months of Authority ($2,000 a month) or Dominant ($3,000 a month), billed every month. It's the one offer with a 12-month term; everything else is month to month. We go over the terms on the call, before you sign.
- Starter $3,500 One or two trips: up to 5 pages, 2 trip pages, 3 to 4 weeks $1,750 with a 12-month Authority or Dominant plan, billed monthly on top
- Full site $5,000 Three to six trips: up to 10 pages, up to 6 trip pages, 4 to 6 weeks $2,500 with a 12-month Authority or Dominant plan, billed monthly on top
- Large site $8,500 Seven or more trips, or more than one location: up to 20 pages, up to 12 trip or location pages, 6 to 8 weeks $4,250 with a 12-month Authority or Dominant plan, billed monthly on top
Add-ons, and where to start if you're not ready
Ads, video and running your social accounts are add-ons, priced on their own.
We take them on once Month One has fixed your site and your numbers say they'll pay off. Ad budgets are never part of our price.
Authority and Dominant already include posts written from your new pages, ready to post.
Not ready for Month One? Our do-it-yourself guides and tools for operators are on the way. See what's coming
Want every option first? Our free guide covers ten ways to get bookings, and what each costs. See all ten ways to get bookings, and what each costs
Pricing questions
How much does SEO cost for a tour company?
With Tour Boss, Month One costs $3,000, one time. It's a 30-day fix. After that, monthly plans cost $1,400, $2,000 or $3,000 a month, month to month. Our free guide estimates that hiring SEO out piece by piece runs roughly $3,000 to $8,000 a month all in.
What does Month One include?
Eight things: a search audit and game plan; under-the-hood repair; your Google listing, matched to your site; a booking path, installed correctly; your main experience page, rebuilt; your reviews, put to work; tracking that shows where your next guests come from; and your before-and-after report, with a video walkthrough.
How is Month One paid?
Half to start, and half 15 days later.
When do the 30 days start?
We agree the exact list of fixes on the free call, before you pay, including anything your website platform won't let us change. The 30 days start when the first half is paid and we have your access. If we're waiting on access or a yes from you, the clock waits too.
Can I stop after Month One?
Yes. You keep everything we built, and you can pick a monthly plan or stop.
When does my first plan month start?
On the 1st after Month One is done. Billed on the 1st. Cancel before the next 1st.
How long until Google sends me traffic?
Plan on 3 to 6 months before new pages bring steady traffic from Google. It can be faster or slower, and no one controls the timing. The agreed fixes in Month One go live within 30 days. We never promise bookings by a date, and your reports show what moved.
What if I stop later?
Cancel before the next 1st and your monthly plan ends. (The one exception is the 12-month agreement that comes with a half-price Website Build.) A paid month isn't refunded. You keep the pages, the content and the setup, and your accounts stay in your name.
Do you run ads?
Ads, video and running your social accounts are add-ons, priced on their own. We take them on once Month One has fixed your site and your numbers say they'll pay off. Ad budgets are never part of our price. Authority and Dominant already include posts written from your new pages, ready to post.
Do I need a new website?
No. Month One fixes the site you have. Some website platforms, like Wix and Squarespace, limit what code we can change. We explain which limits apply on the free call, before you pay, and your report lists them. If you want a new site, Month One is built into every Website Build.
Can I get a Website Build for half price?
Yes, with a 12-month plan. Sign up for 12 months of Authority or Dominant, billed every month, and the build is half price: $1,750, $2,500 or $4,250, by size. It's the one offer with a 12-month term; everything else is month to month. We go over the terms on the call, before you sign.
Start with a free strategy call.
30 minutes. You leave with your Snapshot whether or not you hire us.
On your free call, you'll get:
- Your Snapshot: six checks on how Google and AI see your business today
- Why guests are booking someone else
- What we'd fix first